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Alpana Parida

Design vacuum

India is a land of transposed design. This dependence on transposed thought extends to the word of branding as well.…

Branding love

Like Valentine?s Day, Karva Chauth too has enormous potential in India to become the biggest gifting day in the year.…

The Opportunity at 3 Feet

Spoilt for choice, the consumer is taking the final call at the point of sale. Brands thus have a never-before…

Keeping the wrinkles away

Brands are born, are youthful and unless they constantly evolve, they inevitably age and atrophy and die. That?s why brands…

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