Ambush marketing is not a new phenomena but the advent of social media has given it a new spin. Brands…
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Hrithik Roshan’s ‘Bang Bang’ box office collections crossed Rs 290 crore…
Founded by Jonah Peretti in 2006, content company BuzzFeed began its operations…
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Jeff Bullas is the man brands turn to, when they are trying to make sense of digital jigsaw puzzles.
Hey Apple! This watch is useless since you could just bend the iPhone 6 around your wrist?? goes a cheeky,…
Tarun Katial is the chief executive officer of one of India?s youngest media houses, Reliance Broadcast Network Ltd…
Notwithstanding weak consumer sentiments, marketers are ready to put their best foot forward this festive season. Led by e-commerce players,…
The fireworks have already started with Salman Khan-starrer Kick.
Government considers extending cable digitisation deadline
The study titled ‘BrandZ Top 50 most valuable Indian brands 2014’ was released by Sir Martin Sorrell, chief executive of…
The recently issued recommendations for direct to home (DTH) companies by market regulator Telecom Regulatory Authority of India (Trai) threaten…
With over two decades of experience in the field of advertising, Joseph George has spent the better part of his…
Marketers are fast realising that online content, especially videos, have the power to engage and influence audiences
DTH companies pad up on sports offerings as FIFA brings new soccer fans
Can technology and platforms ever replace the magic of powerful story telling? Not quite.
Amazon?s entry has stirred the Indian e-tailing market. One big development has been the burgeoning of couponing sites offering huge…
The first few months of 2014 have seen actor Ranbir Kapoor top the charts…
