This was a year when the advertising world defied clich?s, addressed real issues that matter to people, got bold but…
This was a year when the advertising world defied clich?s, addressed real issues that matter to people, got bold but…
Most of my articles in the past have been written putting ?work? in focus and celebrating it unequivocally. In this…
The year 2013 will witness the marriage of traditional creative agencies with futuristic digital agencies. While traditional advertising will continue…
Brands must have good values first and then propagate the same ? for, if brands are governed by the principles…
Creativity and effectiveness are perhaps the two most significant parameters for measuring advertising campaigns in today?s world.
It?s ironic that even as we suppress our frustration at being called a low income market by the western world,…
Anyone who has a youngster in the house will tell you how difficult it is to retain attention of youth…