Neha Pal

Direct hit

When Subrata Roy?s Sahara India recently unveiled its plans to sell self-branded products under the brand name of Q Shop…

Frugal on technology

Information and communication technology (ICT) lends considerable competitive advantage to an enterprise. With the aid of ICT, an enterprise can…

For a few rupees less

Rising interest rates, inflationary pressure and a falling rupee have all conspired to keep the consumer durables industry on tenterhooks…

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