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Pritha Mitra Dasgupta

Blueprint for change

The long-running standoff between the two readership surveys in India, the National Readership Survey and the Indian Readership Survey, is…

Never Say Die

There’s been a lot of excitement and jubilation at the Malad office of television network company Multi Screen Media in…

Birds, bees and 3G

The film opens with Idea Cellular’s brand ambassador Abhishek Bachchan and actor Hiten Paintal discussing India’s growing population.

The Right Link

The new 40-second television commercial launched by Linc Pen featuring Bollywood superstar Shah Rukh Khan picks ups various vignettes from…

Tall men standing

ROUND four years back, the Hindi general entertainment television space, which till then had been dominated by Star Plus, the…

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