Quite a few path-breaking trends emerged in media and marketing in the last few years.
Quite a few path-breaking trends emerged in media and marketing in the last few years.
The long-running standoff between the two readership surveys in India, the National Readership Survey and the Indian Readership Survey, is…
When Multi Screen Media launched Pix, the English movie channel around one and a half years ago, it hit a…
There’s been a lot of excitement and jubilation at the Malad office of television network company Multi Screen Media in…
The film opens with Idea Cellular’s brand ambassador Abhishek Bachchan and actor Hiten Paintal discussing India’s growing population.
The Indian entertainment and media industry is expected to grow at an annual average rate of 13.2% in the next…
Star Plus, the Hindi general entertainment channel owned by News Corp?s Star India, is defying geographical boundaries by revising its…
The new 40-second television commercial launched by Linc Pen featuring Bollywood superstar Shah Rukh Khan picks ups various vignettes from…
HESE are campaigns that have caught the attention of the Indian public and entertained them.
Saatchi & Saatchi X, one of the leading global shopper marketing agencies, entered India last year.
This television commercial is an ensemble of various scenes that captures the essence of high definition.
When two arch rivals shake hands, it certainly makes for news.
Four years ago when Laurie Coots, chief marketing officer of TBWA, attended India’s largest advertising and marketing festival Goafest for…
WHEN the fourth season of the Indian Premier League opened on April 8, just six days after the ICC World…
ROUND four years back, the Hindi general entertainment television space, which till then had been dominated by Star Plus, the…
It’s been just three years since global boutique agency Bartle Bogle Hegarty set up shop in India and it is…
The TVS Sport Bribe ad opens in a swank mansion where a father looks disapprovingly at his daughter’s boyfriend. Just…