Suhel Seth

Go North-East young man!

For all the years that I lived in Calcutta, Assam seemed right next-door and one never got down to going…

Republic of disasters

There is almost a level of indifference that seizes the country when it comes to either warning our own of…

The emotional quotient

In a world dominated by isms of many kinds, there is a need for advertising to reflect on the efficacy…

The age of co-optetiton

Many marketing pundits have opined that the future of marketing rests in brand alliances: where alliances are forged only to…

Go rural, young man

There is almost a paranoia that has seized the Indian marketer as far as penetrating the Indian rural market is…

Playing the insights game

I believe the time for Indian advertising agencies and clients alike, to invest in insight gathering, has come: not in…

The marketing of care

Of late, one has seen advertising for what I call care brands: from city hospitals to medical tourism as it…

Building Brand India

There are some organisations that revel in the virtue of silence. And amongst these is the Confederation of Indian Industry…

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