The job: It?s not a job ?it?s a passion and I like it that way.
Life is exciting when you are on the digital highway. Every second spent online is a light year from the present one and I love it! I believe that with technology and creativity, brands can generate content, information and services for customers that make brands an essential part of their lives. With this medium, we can go far beyond the borders of conventional advertising.
The weekdays: From the moment I step into the office building till I reach home, life is a big roller-coaster ride and there is never a dull moment.
The morning begins at the war room with the creative directors, focusing on the new challenges and actions. The traditional emphasis on good ideas, excellent designs, and a compelling story still exists, but new goalposts are coming up. Integrating the idea fully into the business, bringing the consumers closer to the brand, and giving them a superb experience 24 x7 is the new goal.
The weekend: A soccer game with my sons, a good Montecristo cigar with Mozart playing in the background are some luxuries that help me recharge my batteries.
The toys: Galaxy NOTE and the XBox are two things I can?t stay away from.
The logos: Brands make our life interesting. They are like the toppings on a pizza. And I love my brands and spice up my life with them. From Breitling to Hugo Boss to Salvatore Ferragamo, the list goes on?.
