Abu Dhabi's prime tourist destination Yas Island is planning a digital store in India to create awareness about its offerings for travellers, a senior official has said.
"We are currently working on our first Yas Island digital store for India, a similar concept to what we have on Expedia," Karim El Guanaini, Vice President of Yas Island Destination Management, said.
Speaking on the sidelines of SATTE (South Asian Travel and Tourism Exhibition), he said, "This initiative is a reflection of our dedication to the Indian and South Asian markets. We value the existing and potential business from these markets and will continue to enhance the overall experience for both business and leisure travellers," he was quoted as saying in the local media.
Authorities of the tourist hot-spot have reached out to tour operators in South Asia in collaboration with the Abu Dhabi Tourism Authority to promote their offerings.
"Yas Island has definitely become an attractive destination for the Indian market due to its proximity, ease of access from both airports in Abu Dhabi and Dubai, wide range of flexible services and exciting attractions," Guanaini said.
"This has aided South Asia to become one of our top five producers to Yas Island in both leisure and business volume," Guanaini said.
Following its successes at SATTE, Yas Island will roll out an interactive roadshow in India later this year. It will see major trade engagement to demonstrate to customers what Yas Island has to offer.
Yas Island, a man-made island located close to Abu Dhabi, is one of the finest destinations for weekend holidays.
The island's development project was initiated in 2006, with the aim of turning it into a multi-purpose leisure, shopping and entertainment center.