The rapid growth of mobile handsets, tablet PCs and camera in India has opened up significant opportunities for the flash memory products in the country. SanDisk, one of the leading players in the flash memory storage industry has identified India as one of its key market globally as Shuki Nir, Senior VP, corporate marketing and general manager—retail, tells FE in an interview that they would be making multi-year investments in the country that would bear fruits over a long period of time. Edited excerpts.
How do you see the flash memory market growing in India?
The flash industry in India continues to grow, driven in part by the increase in content creation and consumption, a proliferation of mobile devices and enhanced connectivity. These trends are key reasons why average capacities are expected to increase over time for flash storage being designed into smartphones, tablets, ultra-thin computers, servers for enterprise applications, and consumer products such as SD and CompactFlash cards.
The flash storage industry has grown dramatically over the past 25 years. Current analyst projections have the flash industry reaching approximately $30 billion in 2013. Since our inception in 1988, SanDisk has evolved to become a leading storage solutions provider, and a leader in the flash storage industry. Together with our strategic partner Toshiba, we produce close to half of the industry bit output on an annual basis.
Adoption of flash storage is strong in India, driven by the increasing use of a broad spectrum of consumer electronics such as mobile phones, digital cameras, and personal computers. As a market leader, SanDisk is positioned to capitalise on the storage needs of these large, fast-growing markets.
What branding initiatives would SanDisk undertake in India?
SanDisk is a global leader in flash storage solutions, and the brand stands for products with cutting edge technology, quality, reliability and trust. With SanDisk flash storage products, consumers can preserve their memories with confidence. Being ahead of the curve has always been a key component of SanDisk’s strategy. The company’s goal is to continue offering Indian consumers high-quality products that help them do more with their digital devices.
Accordingly, we intend to continue developing products to lead the flash memory storage solutions market.
How is the awareness level among Indian consumers with regard to flash memory products?
Today, the SanDisk brand is recognised around the world and our flash memory technology has been deployed pervasively. Top electronics companies embed our memory solutions into their devices,