Under a week after its rival and global e-commerce giant Amazon announced one-day delivery in certain Indian cities, India’s leading e-commerce marketplace Flipkart.com has followed suit with an ‘In-a-day Guarantee’.
Initially, the service will be available in Delhi, Noida, Mumbai, Chennai, Bangalore, Pune and Hyderabad and will entail a Rs 90-per item shipping fee. Customers in the locations will have to place their orders before 6 pm on one day to get it delivered by the next working day.
In a release Ravi Vora, Sr. VP – Marketing, Flipkart.com said they already have a lot of customers requesting urgent deliveries. "But given the large volumes that we handle it wasn’t feasible to address them on a case-to-case basis. We have now built the capability into our supply-chain and can now offer it as a guaranteed feature."