being phased out, which is causing the decline. In addition, there are aspects of business where we are not great, such as customer service and after-sales. That is an area where we are going to put all our efforts into. It is number one priority,” said Rao.
The company did not give away the loss numbers for FY14, though it has taken steps to arrest the decline. Skoda has trimmed its India workforce by 15%, sources said.
“Despite tough market conditions, we have reduced our losses. The operations are sustainable and efficient,” said Rao.
The company has also trimmed its dealership numbers, from 100 last year to about 85. However, it continues to have a presence in 65 cities.