The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the Amul brand of milk and dairy products, has registered highest-ever growth of 32.1% during 2013-14.
It has achieved turnover of R18,143.46 crore in the last fiscal. Results of the apex body of dairy cooperatives in Gujarat were declared on Thursday in the 40th annual general meeting of GCMMF.
The organisation, which symbolises ?taste of India?, managed to achieve impressive 23% cumulative average growth rate (CAGR) over the last six years by leveraging on several marketing and technological innovations as well as enhanced distribution reach.
In fact, the group turnover of GCMMF and its constituent Member Unions, representing unduplicated turnover of all products sold under Amul brand was R25,500 crore or $ 4.2 billion.
During the last four years, GCMMF has ensured 59% increase in milk procurement price to its farmers, resulting in 46% growth in milk procurement during the same period.
By continuously offering most remunerative price for milk to its dairy farmers, GCMMF has incentivized them to enhance their investment towards increasing milk production.
Commenting on the results, RS Sodhi, managing director, GCMMF, said Amul has planned rapid expansion across its entire value-chain.
?Expansion has been our mantra and will remain so in the coming years,? Sodhi said.
