Indian higher education develops excellent analytical capability in students, making them logical and effective in passing the different rounds of competitive tests, discussion groups and interviews to bag a great job. In your youth, at home, school and college, the values inculcated in you were to be obedient, respect elders, love and share everything with the family, live harmoniously with neighbours, conscientiously learn what’s taught and reproduce that in examinations to succeed with flying colours.
After confidently clearing all tests, you join the working world. Only to realise that analytics alone gives no results. You are expected to ideate out-of-the-box; are admired for tactical new angles you can bring to kill competitors. Your efficacy is measured in how you ruthlessly, aggressively thrash competition entering your market territory. You also have to beat colleagues in performance to become a leader. You discover that an amorphous entity outside the enterprise, that’s under no one’s control, is what business is entirely dependent on. That’s the customer, whose insights you have to use in drawing up the company’s strategy. Suddenly at work, it’s the “bad student” antics that are treasured, like marketplace fighting, challenging set norms, finding solutions purely through one’s own wits. Many “good student” managers cannot take this total turnaround in mindset and practice. If you’re one of them, you’ll intellectualise your job, engage in heavy analytics. Meanwhile, behind your back, the competition is nibbling away into the market share of your company’s products.
This capitalistic world is akin to Africa’s savanna grassland-cum-forest, home to animals like lions, hippos, wild dogs and hyenas, crocodiles, wild elephants, snakes, among many others. Their attack can chop you, crush you or chomp you up. Survival of the fittest is the name of the game, exactly the way it’s among competitors in the capitalistic marketplace. Here, it’s like traversing the savanna where analytics becomes a deadlock impeding a market win. Without becoming a warrior who’s watching every market movement, you’ll be eaten up in this savanna jungle. Conversely, the communist economic culture is like the frozen North Pole. Everything’s very cold and decided by the state; you need nothing more than to protect yourself with heat. Competition barely exists here, so you can happily create heated analytics as the North Pole freezes all other action.
In the savanna, what role does art play to change your total perspective of work and life? Even in today’s Internet era