Asian Paints ropes in Deepika Padukone as brand ambassador for Royale Play

Sep 04 2014, 14:58 IST
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Deepika is today's modern youth style icon, says Asian Paints President for Market Technology Amit Syngle. (Reuters) Deepika is today's modern youth style icon, says Asian Paints President for Market Technology Amit Syngle. (Reuters)
SummaryAsian Paints today said it has roped in Bollywood diva Deepika Padukone to endorse...

Asian Paints has announced Deepika Padukone as the brand ambassador for their brand Royale Play.

The brand, introduced in 2004, is targeted at women who take an active role as a curator of home décor.

“Deepika is today’s modern youth style icon. I believe that she really embodies the values that we want to epitomize in the brand Royale Play,” said Amit Syngle, President Sales, Marketing & Technology, Asian Paints.

“Asian Paints is a brand we have all grown up with. The moment one thinks of interiors and homes, the first thing that comes to mind is Asian Paints. Royale Play is a creative and fun brand designed for youngsters who like to personalize their homes,” said Deepika Padukone.

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