The upcoming festive season is likely to push the sales of e-commerce portals by about 140 per cent, industry body Assocham has said.
During key festivals like Karva Chauth, Dhanteras, Diwali, online shopping portals will see a growth of 135-140 per cent, Assocham Secretary General D S Rawat said in a statement.
Articles like electronic items, idols of gods and goddesses, sweets, clothes and jewellery are likely to be in huge demand mainly due to discounts which range from 10-15 per cent to 80-90 per cent.
According to a recent study by Forrester and Assocham, the e-commerce revenues in India will increase from USD 1.6 billion in 2012 to USD 8.8 billion in 2016.
The industry body further stated that factors such as home delivery, and '24x7' shopping are pushing the growth of e-commerce in India.
"The online shopping industry in India is fast catching on, not just in the larger metros but also in the smaller cities. At present the market is estimated at Rs 6,000 crore and is growing at over 250 per cent per year," Rawat said.
The industry body also stated that in 2011, e-shopping population in Delhi stood at 60 per cent and in Mumbai it was 72 per cent.
"The percentage increase for e-shoppers in 2012 would touch atleast 85 per cent in case of Mumbai, while in Delhi it is expected beyond 70 per cent," Assocham said.
The industry body also estimated that "for any shopping site, the sales are expected to go up by around 20-30 per cent month-on-month during October."