Real or copy?
The customs department is developing a barcode-based system with GS1 to identify counterfeit products
The technology being developed include online tools which would act as interface between Customs officials and brands
customs officials would be able to scan products and packages using mobile devices
The authenticity of the product would be verified by using unique product identities
Earlier, the Customs department had then developed a web-based tracking system called Automatic Recordation and Targeting for IPR Protection for checking fake products.