Stung by Aam Aadmi Party’s (AAP) success in mobilising youths, the BJP’s youth wing on Tuesday launched a unique initiative of selecting 5,000 “youth ambassadors” from across 20 states with an aim to reach out to about 20 lakh college students in towns and cities as well as rural India.
With the Campus Ambassador Programme (CAP), the Bharatiya Janata Yuva Morcha (BJYM) aims to use the campus ambassadors to popularise the parent party through four-pronged drive. They include conducting voter registration and awareness drives, inviting suggestions and feedback to draft BJP’s policy for the youths and undertaking signature campaigns on various issues.
“A group of highly motivated, smart and socio-politically aware young leaders will be selected through this programme. The campus ambassadors will also give inputs and feedback that will be incorporated in our National Youth Policy,” said BJYM chief Anurag Thakur at the launch of the programme’s website which was attended by BJP president Rajnath Singh.
Special events called “Modi Cafe” will be organised for “constructive political discussion” in the run up to 2014 elections.
“College/university campuses are buzzing with activity all the time. They are places best suited for ideation and deliberation on issues facing the country. With political fever at its peak starting 2014, it is natural for people to come together to discuss issues of political and social relevance. As a BJYM Campus Ambassador you can organise small discussion forums. You can find interesting themes on the website and select one theme every week for discussion,” reads the porgramme’s website on the “Modi Cafe”.