Samoa series or the new BlackBerry 9720 is a new wave of devices that are a hybrid of the old workhorse Java based OS 7 with some of the overlapping features of BlackBerry 10 based on the industrial strength of embeddable QNX. The 7.1 update has seen a massive refresh of the core features that are likely to appeal to enterprises and the lay customers alike.
BlackBerry 9720 sports a 2.8 inch large HVGA based display with a 32 GB expandable MicroSD and two buttons on the side that can be customised. By default, one of them is dedicated for BlackBerry Messenger (BBM) while the other for a 5 MP back facing camera with flash. The posterior sports a corrugated all plastic sheet that grips the handset well. As usual, it comes with plethora of connectivity options including Wi-Fi connectivity, A-GPS for location services and integrated FM Radio; it uses the standard SIM card size and has a 1400 maH battery that powers up this nifty beast.
Interestingly, BlackBerry 9720 uses the upgraded version of Curve Processor (Marvel Tavor); an evolution of the device that was this authors first device.
This author was transported back to the memory lane when this spacious QWERTY handset was powered up. The familiar trackpad, multitude of options to customise it and the springy feel of the keypad was all intact, inherited from its predecessors but in a polished form factor. Yet, granular controls have been incorporated; you swipe up to wake up the device like the BlackBerry 10, the touch screen is super responsive (as from the Bold Series) while the upgraded BlackBerry World offers plethora of applications familiar to the other OS 7 users.
BlackBerry Messenger (BBM) comes with a refreshed Channels and Tabbed Interface making it easier to connect with the other users. Snap and Share is the feature of BlackBerry Camera and also allows you to multi-cast to various social networks. The inherent value proposition of this device lies in the ease where specific target groups can easily disseminate their reactions across various platforms. The multimedia content gets a refreshed thumbnail look, ported from its newer sibling. Bluetooth Connectivity has become easier compared to previous iterations.
BlackBerry Limited seems to have done an extensive research in identifying the segment they wish to address amongst the youth and enterprises. In the emerging markets, a smartphone is aspirational. Most of the users prefer a device that