BlackBerry on Monday announced an offer for its cheapest BlackBerry 10 phone, the Q5. In the so-called New Year offer, the QWERTY phone will be available for Rs. 19,990.
The phone was launched in July 2013 at Rs 24,990, but has for some time been selling online for as low as Rs 22,999.
The company said the offer was "in line with BlackBerry’s commitment towards the Indian market and will help the brand to reach out to more potential customers". But there have been reports that the company was struggling to sell stocks of its new smartphones.
Sameer Bhatia, Director Distribution for BlackBerry India, said the New Year Bonanza aims at providing a powerful mobile device, with cutting edge BlackBerry 10 OS at an affordable price point to the consumers.
In India, BlackBerry had reduced the price of its Q10 handset by over 13 per cent to Rs 38,990 under a similar offer last month (valid till January 26), while in September it cut the price of its Z10 smartphone by 31 per cent to Rs 29,990.
It also ran an offer for free and discounted apps for its BB10 operating system-run devices -- Q5, Q10, Z10 and Z30 in India.
Though the company does not disclose the number of its users, sources suggest 27-30 per cent of its sales in India is of devices powered by the BB10 platform.
In India, the four BB10-powered devices are priced between Rs 22,000 and Rs 44,000.