Blackberry may use the time away from Wall Street to mend itself

Sep 26 2013, 02:05 IST
Comments 0
SummaryA possible Fairfax deal to go private does not shift focus from firm’s slumping market share

A tentative deal to take BlackBerry private will not necessarily resolve challenges that pushed the smartphone maker into a corner in the first place, but it gives the struggling company some breathing room. Private or public, BlackBerry’s problems remain the same: Slumping market share, mostly uninspiring devices and cut-throat competition threatening the state-of-the-art security of the BlackBerry network.

“It potentially buys the company time,” analyst James Cordwell of Atlantic Equities in London said of Monday’s proposal from Fairfax Financial Holdings. “What it doesn’t solve is, what’s the long-term strategy for Blackberry.”

BlackBerry virtually created a lucrative professional market for email devices, but rivals have muscled in and Apple’s iPhone has set a new gold standard for consumers.

On Friday BlackBerry warned of slumping sales and a big operating loss, and on Monday it said it had accepted a $4.7-billion offer from a consortium led by Fairfax CEO Prem Watsa.

BlackBerry accounted for just 2.8% of worldwide smartphone sales in the first half of 2013, down from 5% in 2012, and 11% in 2011, according to IT research firm Gartner. The company has lost the “cool” factor that once made it indispensable in Britain and elsewhere.

BlackBerry put itself on the block in August, although the Fairfax bid is the only one on the table so far. BlackBerry has until November 4 to seek better offers, and Fairfax has until then to conduct due diligence and get financing for the plan.

“What they’re trying to do is take it out of the public market, restructure it, sell off the parts, maybe have it focus on being a platform for enterprise,” said John Stephenson, senior vice-president at First Asset Investment Management. The company owns about 474,000 BlackBerry shares, according to Thomson Reuters data. “Clearly they’re going to have less scrutiny. Less scrutiny means they have time to work on this.”

BlackBerry’s new future, sketched out for the first time on Friday, will take the company out of the consumer market dominated by the iPhone and devices using Google’s Android software. BlackBerry will cut 4,500 jobs, or a third of its workforce, as it hones in on a niche professional crowd.

Without the constant glare of Wall Street’s analysts, BlackBerry’s new buyers could spend to win back market share or tackle longer-term projects that reshape the company. Or they could carve off attractive pieces such as BlackBerry Messenger to sell to the highest bidder.

But even that instant message service has hit

Single Page Format
Ads by Google
Reader´s Comments
| Post a Comment
Please Wait while comments are loading...