German luxury car maker BMW today launched all new BMW ActiveHybrid 7 sedan in India priced at Rs 1.35 crore (ex-showroom Delhi).
The vehicle, which comes as a completely built unit, would be available for sale across the country from today onwards.
"The all new BMW ActiveHybrid 7 introduces a fundamentally new driving experience in the luxury segment that India has never seen before," BMW Group India President Philipp von Sahr told reporters here.
It is the perfect choice to savour the agility and performance of a BMW 7 Series in a hybrid vehicle, without having to compromise in any way on comfort and spaciousness, he added.
The electric motor and petrol engine of the vehicle work in unison supported by a lithium-ion battery and coordinated hybrid system, the company said.
The car comes with various luxury features, including folding tables integrated in the back rest of of the front seats and massage function in rear seat.
Commenting on the future launches, Sahr said the company would launch the M3 sedan, M4 Coupe and the M5 sedan in 2014.
"Taking a further step in sustainable mobility, BMW India will also introduce i8 in 2014," he added.
The company also plans to expand dealer network in the country by 2015 end.
"BMW India will aggressively expand it'd dealer network by increasing the number of outlets to 50 across major metros and emerging markets," Sahr said.