about it, considering the critical acclaim it got before the release, but that didnt match the numbers as far as the audience is concerned. It was a very average Friday, with a slight improvement on the other two days. The word-of-mouth didnt help the film either, because it was a very dry subject about lawyers and terrorists. It wasnt even like The Lunchbox where the family or women will go. When you dont have women audience for a film, it doesnt really do well. Films like Shahid or Madras Cafe, are mainly seen by the male audience, says Mehra.
While the Hindi releases arent creating wonders, the Hollywood releases are doing exceptionally well. Mehra adds, Among the Hollywood releases, Captain Philips and Escape Plan have done extremely well. And of course, Gravity is a phenomenal success, especially in the Imax 3D format. So, its not like people are not going to the theatres, theyre going, but only good cinema is being watched.
This Friday sees few releases, but none of them are big ones or star-dominated. Theres Mickey Virus, with Manish Paul making his debut, along with the Vir Das-starrer Sooper Se Oopar, Ram Gopal Varmas Satya 2, and Ishk Actually starring Rajeev Khandelwal. But theres no buzz as such, as of now surrounding any of these films.
The month of October has been extremely thanda as far as the box-office is concerned. A case in point being Besharam. A number of big releases also didnt manage to shine. The film earned a domestic total of Rs.59.80 crore in its two-week run, despite being a mid-week release. Last weeks release War Chhod Naa Yaar, failed too. Boss too also hasnt met expectations. Mehra believes, Theres a pre-Diwali lull, but then, thats not the only reason why the films havent done well, because Hollywood releases are doing well. Theres an audience, even in the pre-Diwali period, just that good cinema is needed.
A number of highly-anticipated films shall see a November release, and most of them have created a huge buzz and curiosity. Starting with Krrish 3, on November 1, theres Ram Leela, Gori Tere Pyaar Mein, and Bullett Raja in November. And hopefully, these films may put an end to the slack period at cinema halls.