about it, considering the critical acclaim it got before the release, but that didn’t match the numbers as far as the audience is concerned. It was a very average Friday, with a slight improvement on the other two days. The word-of-mouth didn’t help the film either, because it was a very dry subject about lawyers and terrorists. It wasn’t even like The Lunchbox where the family or women will go. When you don’t have women audience for a film, it doesn’t really do well. Films like Shahid or Madras Cafe, are mainly seen by the male audience,” says Mehra.
While the Hindi releases aren’t creating wonders, the Hollywood releases are doing exceptionally well. Mehra adds, “Among the Hollywood releases, Captain Philips and Escape Plan have done extremely well. And of course, Gravity is a phenomenal success, especially in the Imax 3D format. So, it’s not like people are not going to the theatres, they’re going, but only good cinema is being watched.”
This Friday sees few releases, but none of them are big ones or star-dominated. There’s Mickey Virus, with Manish Paul making his debut, along with the Vir Das-starrer Sooper Se Oopar, Ram Gopal Varma’s Satya 2, and Ishk Actually starring Rajeev Khandelwal. But there’s no buzz as such, as of now surrounding any of these films.
The month of October has been extremely thanda as far as the box-office is concerned. A case in point being Besharam. A number of big releases also didn’t manage to shine. The film earned a domestic total of Rs.59.80 crore in its two-week run, despite being a mid-week release. Last week’s release War Chhod Naa Yaar, failed too. Boss too also hasn’t met expectations. Mehra believes, “There’s a pre-Diwali lull, but then, that’s not the only reason why the films haven’t done well, because Hollywood releases are doing well. There’s an audience, even in the pre-Diwali period, just that good cinema is needed.”
A number of highly-anticipated films shall see a November release, and most of them have created a huge buzz and curiosity. Starting with Krrish 3, on November 1, there’s Ram Leela, Gori Tere Pyaar Mein, and Bullett Raja in November. And hopefully, these films may put an end to the slack period at cinema halls.