Box office collections: 'Krrish 3' leaves 'Mickey Virus' in the dust

Nov 09 2013, 08:27 IST
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'Krrish 3' box office collections also got a boost as single screens had given 100 per cent of their space to the superhero film. 'Krrish 3' box office collections also got a boost as single screens had given 100 per cent of their space to the superhero film.
SummaryPresence of superstars in 'Krrish 3' made battle with 'Mickey Virus' a no contest in terms of box office collections.

'Krrish 3' was one of the most anticipated film of the year and opened to a very good response, as is evinced by the box office collections. The Hrithik Roshan starrer was eagerly awaited by loyal fans of the superhero Krrish who thronged the theatres, breaking the opening day record set by the previous Diwali releases.

Pre-Diwali lull

Krrish 3 released during the pre-Diwali phase, which is considered to be the worst period of the entire year for the business of cinema. Still, it could manage to deliver a record breaking performance. In fact, the film’s day one collections have been the biggest for any film that had a non-holiday release,” says trade analyst Amod Mehra. According to him, Krrish 3 collected Rs 26 crore on day one. With Rs 24 crore being garnered from the Hindi release and the rest Rs 2 crore from the Tamil and Telugu versions.

Considering the success of its sequels, single screens had given 100 per cent of their screen space to the superhero film. Confirms Manoj Desai, Executive Director of Maratha Mandir, Mumbai, “All the four shows of Krrish 3 are running housefull, with 100 per cent occupancy.”

While the film is doing extremely well at single screens, comparatively, the occupancy has not been so good at the multiplexes. Desai, who also handles G7 multiplex, says, “I was expecting the film to do extraordinarily well, but the pre-Diwali phase is actually affecting it, when it comes to its performance in the multiplexes. We have given 100 per cent space to the film in all our theatres, but the occupancy rate has been 95 per cent.”

Mayank Shroff, Manager Programming and Film Marketing , Cinepolis India is facing a similar problem. He says, “We have given 90 per cent of our screens to Krrish 3, and received an opening of about 90 per cent.”

Success ahead

Although initially, the film did not have 100 per cent occupancy at the multiplexes, at the time of going to press, on Saturday, Mehra was optimistic that the film’s business would only grow from here. “The pre-Diwali phase as I mentioned earlier is the dullest for business. Despite that, the film managed to be the biggest opener. From Monday (November 4) sky is going to be the limit,” said Mehra. He also mentioned that the film had a limited release on November 1. He said, “Limited release means in many single screens,

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