On July 25-26, in Bangalore, the Welingkar Institute of Management Development and Research (WeSchool) in association with the Academy of Indian Academy and International Data Group organised the International Conference on Social Media Marketing. The conference focused on the importance of social media in all the domains of the business world and how it can be a game-changer. Welingkar group director Uday Salunkhe, when asked behind the rationale of the organising the forum, said, “We live in times where all businesses, Davids or Goliaths have a social media presence. They are using it for growing their customer base, and testing waters for new launches and feedback. India is now home to young e-start-ups like Flipkart and Snapdeal and the signals are clear that social media is going to be the new crucial element in all business strategies.”
British Council’s ELQSP programme launched
The British Council has announced the launch of the English Language Quality Standards Programme (ELQSP), a collaborative initiative designed to help schools who are interested in improving the quality of their English language education programmes of study. To mark the launch, the British Council organised a talk on “the value of quality assurance, accreditation and professional association” by Stuart Higgins, Principal, Saint Michael’s College, UK. Stuart talked about his experience of UK inspection and accreditation systems. As well as promoting debate about issues of quality in English education, the ELQSP Programme provides access to a range of developmental resources for English medium schools to improve their English language teaching provision. There are resources available for teachers and students, quality improvement resources for schools and British Council’s Consultancy Service. All the resources help schools work towards meeting the quality standards described in the Quality Standards Framework—an India-specific framework which defines quality in relation to ten standards and five developmental stages.
Back on the hiring road? FS CEOs to lift headcount
Financial services (FS) CEOs have hiring back on their minds with more than half (56%) planning to take on extra staff in the coming year, according to the PwC report Remoulding Your Workforce For a New Marketplace. CEOs are looking to increase their headcount by at least 5%. The insurance industry is especially bullish with 40% planning to expand their workforce by more than 5%, compared to around 30% among banks and asset managers. Jon Terry, Global Financial Services HR Consulting Leader, PwC, says, “The optimistic outlook rises as the recovery in developed