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Car makers prepare for launch bonanza this festive season; Maruti Suzuki Ciaz, Skoda Yeti, more to hit roads

At least 19 new models and face-lifts ready to roll out between August and November.

With the festive season just around the corner, get ready to be hit by a barrage of new launches. Even as the car market picks up after a two-year lull, at least 19 new models and face-lifts are ready to roll out between August – when celebrations begin in South India, till end of the Diwali holidays in November.

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The Honda Mobilio may have already kicked off the new model spree, but market leader Maruti Suzuki India will soon follow with as much four launches, including the Ciaz that will challenge the mid-size sedan segment king – Honda City. Other major car launches are the Tata Motors Zest, which will mark the beginning of revitalised Tata Motors, besides Hyundai’s new ‘Elite’ i20, Mahindra’s refreshed Scorpio and German luxury carmaker Mercedes-Benz’s GLA compact SUV.

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Gaurav Vangaal, analyst for light vehicle forecasting at IHS Automotive said, ?For car manufacturers, the festive season is the most import time of the year. With the improvement in consumer sentiments over the last few months and excise duty cuts continuing till December, there is enough reason to cheer.?

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First published on: 04-08-2014 at 19:09 IST
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