Coimbatore to Shillong, startup hotline has entrepreneurs buzzing

Jul 07 2014, 09:40 IST
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Microsoft's JumpStart, the startup hotline, is helping aspiring entrepreneurs steer through the hazards of the startup space. Microsoft's JumpStart, the startup hotline, is helping aspiring entrepreneurs steer through the hazards of the startup space.
SummaryWorlds first-ever startup hotline, JumpStart, was launched by Microsoft in India in April.

When the worlds first-ever startup hotline launched in India to help aspiring entrepreneurs steer through the hazards of the startup space, nobody anticipated it would unleash such a torrent of calls. Over 2,300 wannabe entrepreneurs, a surprising number of them from smaller cities such as Nashik in Maharashtra, Hubli in Karnataka and Shillong in Meghalaya, have called the toll-free line since it opened in April.

How do I engage a market research firm to research my field?, Are there any satellite internet providers in India?, Who can fund my car pooling portal?, go the questions that hit the number daily.

JumpStart, launched by Microsoft in April, is reachable from anywhere within the country, and trained specialists field an average of 60 calls daily, 9 am to 5 pm, Monday to Friday.

We cannot replicate Silicon Valleys famed Sand Hill Road but if we can build even a small ecosystem through our toll-free number, it would be useful to hundreds of budding entrepreneurs, said Rajinish Menon, director, startups, at Microsoft India, referring to the Bay Area stretch that fostered some of the worlds biggest technology companies. While those in big cities such as Bangalore and Mumbai have access to resources, he said, we want to bubble up the innovation happening in the smaller places where the support element is critical.

The service dovetails into the countrys larger plan to nurture entrepreneurs through steps such as setting up a new ministry for entrepreneurship headed by Assams Sarbananda Sonowal, and launching a countrywide angel funding and accelerator programme called 10,000 Startups driven by the IT trade body Nasscom.

For now, Indias startup ecosystem is miles behind global hotspots such as Silicon Valley, Tel Aviv and Beijing, and smaller Indian cities lag even farther behind. Aspiring entrepreneurs must navigate infrastructure challenges, wade through mounds of paperwork and deal with a legal labyrinth. Many studies rank India as one of the toughest countries to start businesses.

Initiatives such as JumpStart may hit the sweet spot as the widespread use of cellphones is putting expertise within easy reach of enterprising students or young graduates. The innovative hotline helps steal a march over other global startup hubs by providing real-time, professional advice, said Ravi Gururaj, a Bangalore-based entrepreneur and angel investor who heads Nasscoms Product Council. Live support is an unheard-of concept in the startup world.

The hotline came in handy when Avinash Saurabh, an engineer in Coimbatore, dreamt up a seed of an

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