Cross Roads India Assistance, India?s largest emergency road side assistance service provider, has tied up with the Automobile Association of Upper India (AAUI). Cross Roads will now operate and manage a call centre for road side repair assistance calls from the clients of AAUI. Harish Lakera, CEO, Cross Roads, said, ?AAUI is patronised by government officials, members of the public and the corporate. We shall act as a single window for all queries related to road side repair assistance for AAUI members.? TK Malhotra, president, AAUI, added, ?The objective of this partnership is to deliver better customer experience and strengthen AAUI?s member services and customer support.?
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