With the Diwali frenzy seeping in, Indian e-commerce companies are doing whatever it takes to woo customers with discounts, freebies and offers. While online retailers like Flipkart, Snapdeal, Jabong are offering various schemes and discounts, Amazon India has launched new segments of home and kitchen ahead of the festival season.
The discounts range from 30-70% for various categories, including electronics, books, gifts, home products, etc. Some sites like Jabong.com unveiled a special catalogue of ethnic apparel for Durga Puja, Dussehra and Diwali.
Not only discounts, the focus is also on offering an extensive product portfolio to widen their reach. Says Amit Agarwal, vice-president and country manager, Amazon India about his extended product list: “We are very excited to offer a vast selection of home and kitchen products at significant savings in time for the festival shopping season.”
Top selling products this festive season, says eBay India’s e-commerce evangelist Deepa Thomas, include mobile handsets, laptops, tablets, cameras, TVs, home appliances, home decor, fashion, gold coins, perfumes and kitchenware.
Some companies have even tied up with banks for offers and discounts. For example, Snapdeal has signed up with HDFC bank for a 10% cash-back on products.
Some new concepts have also emerged this year, with Amzon India coming up with a social venture, “Light up a child’s Diwali”, under which the company has tied up with NGOs, wherein customers can send gifts to underprivileged children through the online portal.
Classifieds portal OLX is also milking the Diwali sentiment by using word-of-mouth publicity to popularise its website, throwing in free cleaning of homes as a lure.
And, while online shopping during the festive season has witnessed a surge of 65% for products like mobile phones, e-tablets, consumer electronics, home appliances, home decor, furnishings, apparels, etc, compared to last year, according to a recent report by Assocham, the going could be better, feel e-tailers.
Says Vikas Chawla, co-founder, Social Beat, a digital agency and e-commerce consultancy firm, “The festive season could be better, feel most of our clients. Companies are offering discounts and freebies in the hope that the next two weeks are better in terms of a revenue uptick.”
Online retailing in India is pegged at $600 million a year and has the potential to swell to $70 billion by 2020, as per consultancy firm Technopak Advisors. The total e-commerce market, (including travel sites) is worth $10 billion currently, and is