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For the Rs 12,000-crore Bollywood industry, 2014 is expected to start with a big bang as the biggest hit of the year, Aamir Khan's 'Dhoom 3', continues with its gold rush with its box office collections. After breaking many first week records, 'Dhoom 3' is set to challenge the four-year-old record held by the actor’s previous all-time blockbuster film 3 Idiots that grossed Rs 56 crore in its second week.
Over the few years, major hits like Salman Khan-starrer 'Dabangg 2', 'Ek Tha Tiger' and Shahrukh Khan’s recent release 'Chennai Express' have broken multiple box-office records, but the second week collection of '3 Idiots' remained untouched.
Analysts point out that the way 'Dhoom 3' has been trending over the weekdays suggests that the four-year-old record held by 3 Idiots is set to be surpassed. 'Chennai Express', the highest-ever domestic grosser at Rs 208 crore, collected around Rs 39 crore in its second week. The current rate of 'Dhoom 3' suggests the film will also become the highest ever grosser of all time domestically by surpassing records of Chennai Express and 3 Idiots (Rs 204 crore).
“The film will definitely surpass those numbers. A film has to have good content to go beyond the opening weekend, where big stars might help to get the initial collections. The trending is also better than 3 Idiots,” Komal Nahta, a box office trade analyst told FE.
Aamir Khan, who is often considered as a thinking actor, has been panned by some critics for a mindless sequel like 'Dhoom 3'. “Film making is business. Critics always have a problem with commercial films,” added Nahta.
The Yash Raj Films produced Dhoom 3 has collected Rs 200 crore worldwide in its first weekend, while 'Dabangg 2' released a year ago was the first film to hit Rs 100 crore mark in the first weekend, showing how fast the industry has been growing in less than a year.
“No one could predict that this film would put numbers like this. The way this film has succeeded shows that sky is the limit. People are realising the business potential of Hindi films, provided we make a good film. The collections are only getting bigger every year,” said Taran Adarsh, film critic and trade analyst. 'Dhoom 3' has managed to gross Rs 20 crore for more than three days during the weekdays on Monday,