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Cornitos plans to add new product range in healthy snacking category

Vikram Agarwal, managing director, GreenDot Health Foods talks about the growing popularity of his Cornitos brand in the India market and his expansion plans

Vikram Agarwal, managing director, GreenDot Health Foods talks about the growing popularity of his Cornitos brand in the India market and his expansion plans

What was your idea behind launching the Cornitos brand in the India market? What is USP of this brand?

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Vikram Agarwal

The snack food category is moving towards growth path as India has a rising young population with a never ending demand for new taste. I wanted to bring a new concept to India of unique taste with high quality flavored tortilla corn chips, Cornitos, which has now become popular with the young Indian who are tired of consuming ordinary snacks. We positioned Cornitos as a healthy snacking brand. What makes it different is its unique preparation and ingredients. Cornitos flavored tortilla crisps are made by the Mexican lime-treatment process of making traditional Masa using stone ground non-GMO corn, baked and have up to 40 per cent less oil than regular potato chips. The crisps are very thin with zero cholesterol and are trans-fat free. The crisps are also MSG-free and gluten-free.

What is the present product range under Cornitos and are you looking at expanding it further?

20141231eh51Cornitos Nacho Crisps is a perfect ‘in-between-meals’ snack with its 10 unique flavours. Cornitos Nacho Crisps are available in 30g, 60g, 150g pouches and 50g cans. Cornitos’ 10 flavours are – Olive and Herbs, Sizzlin Jalapeno, Cheese and Herbs, Tomato Mexicana, Tikka Masala, Sea Salt, Lime and Mint, Thai Sweet Chili, Barbeque and Wasabi. Cornitos also has a range of Mexican delights and dips. These are – salsa (red and green), jalapenos (tin, whole and sliced), sweet relish and gherkins (tin and sliced).

Cornitos has international brand presence in the US, China, Nepal, Singapore, Nigeria, Ghana, Maldives, Hong Kong and Sri Lanka. Nationally, Cornitos is present in major retail outlets, multiplexes, airlines, airports and a network of over 25,000 plus retailers on a pan India level. Cornitos is now looking forward to production expansion and adding new product range in the healthy snacking category.

Can you elaborate on the Food Bloggers Meet to be organised by your company at FHW 2015, Mumbai?

The Food Bloggers Meet is organised by Cornitos every year. The theme of 2015 is to create Nachos Canapés by decorating Cornitos Nachos with toppings provided at the venue. The contest will be open to a regular food blogger or an upcoming chef or a housewife. It will be judged by renowned chefs.

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First published on: 19-12-2014 at 16:00 IST
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