'Domino's India seen largest outside US'

Nov 12 2012, 12:04 IST
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Summary'Currently, Domino's India is 5% of global stores and in next 5 yrs it will be 10%.'

Jubilant Foodworks, which operates Domino's Pizza chains in the country, has said it plans to become the largest franchise for the US brand outside its home market in the next two years.

"We are already the fourth largest Domino's franchise outside the US now, but growing at the fastest rate in the past five years. In the next two years we will be the single largest outside of the US.

"Currently Domino's India is 5 per cent of global stores and we believe in the next five years it will be 10 per cent of global stores," Jubilant Foodworks chief executive Ajay Kaul has said.

Globally, the pizza chain operates close to 10,000 stores.

Kaul further said the company will continue to open about 100 stores each over the next six years and will hire over 3,000 people each year.

The company will be opening a total of 110 Domino's Pizza stores in FY13 instead of 100 stores as planned earlier. Out of the targeted number of stores, the company has already opened 50 pizza stores this financial year.

The company has earmarked a capex of Rs 150 crore for growth across verticals as part of its expansion plans.

The company is planning to hike its prices by 2-3 per cent this month to beat inflation.

"We had increased prices in August last year, then one in November and the recent one in this June. Our next price hike will be this month and it will be 2-3 per cent increase," he said.

The company had launched Dunkin' Donuts in the country this April in Delhi. It currently has five Dunkin' Donuts restaurants and plans to take it to 10 outlets by the end of the fiscal.

It also plans to open its next Dunkin' Donuts outlets in Mumbai and Bangalore in the next six months.

"We are looking at cities. On our radar, we are looking at Mumbai and Bangalore next. It will happen in the next six months or so. Already we are doing some research, looking at customers, looking at spaces. It will take its time. We are in no tearing hurry to get a full footprint just because we are in a rush. We want to get it right and then scale it up," he said.

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