Drawing from Fashion

Jan 14 2013, 00:07 IST
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SummaryIf Guccis latest initiative is any indication, window dressing, as we know it, is all set to get an overhaul.

If Guccis latest initiative is any indication, window dressing, as we know it, is all set to get an overhaul. While it is well-known that luxury brands have patronised the arts and leading artists, the recent collaboration between Guccis Creative Director Frida Giannini and renowned Japanese Manga artist, Hirohiko Araki, has taken this association to a new level. Inspired by Gianninis 2013 Cruise Collection, Araki has created an exclusive Manga (Japanese comic strip) story that will grace the windows of Gucci stores world over in January and February. Titled Jolyne, Fly High with Gucci, Arakis comic strip creation (in the picture) tells the adventure of Jolyne Cujoh, a student who inherits a keepsake from her mothers Gucci collection. The characters that Hirohiko has conceived combine energy, sensuality and appeal. They bring my collection to life in a fun and compelling way, says Giannini. These comic strips will be accompanied by a multimedia campaign, including in-store and viral videos and the publication of the full Manga story in Japans Spur magazine and on the luxury brands Facebook page.

Bride Start

With the wedding season picking up pace, brides-to-be will be hard at work finalising their trousseau and also their look for the D-day. Timing the launch of their exclusive wedding trousseau service in India is M.A.C, the make-up expert brand that has introduced a tailor-made service for would-be brides. This service will teach ladies how to achieve a variety of make-up looks that will help them put their best face forward, not just for the wedding day but occasions thereon. As part of the service, M.A.C experts shall also help the brides select make-up products for their trousseau. We have created something that celebrates and enhances individual style and beauty for such a memorable occasion in a womans life, said Sonic Sarwate, Senior Artist, M.A.C India. With an individual step-by-step make-up lesson of 120 minutes, M.A.C artists will give brides all the tips and tricks to achieve a variety of desired looks from natural for the day time to a dazzling evening look and more. This will be captured in customised M.A.C face charts that brides can take home along with a trousseau make-up box that comes lined with red velvet and includes a large mirror and a tasseled golden key. This pre-booked service will be available for Rs 12,500.

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