Yesterday, at the Annual SIAM convention in Delhi, after Philippe Divry of Volvo Eicher Commercial Vehicles (VECV) put forth his ideas on India’s commercial vehicle market, a guest identified himself as being from Maruti and suggested that VECV develop a jugaad vehicle, which rural Indians could use for carrying families, friends and goods. Divry didn’t get it, so Abhay Firodia of Force Motors stepped in and suggested: “Since you are from Maruti, why don’t you propose the same to Maruti management?” The questioning gentleman replied, “Maruti isn’t into that segment, so I suggest VECV grabs the chance before Maruti starts thinking about it.”
What’s in a name?
The coalgate scam is bad news for the similarly-named toothpaste-maker too, with Pepsodent now pipping it in terms of sales in tier II and tier III towns. Yet, Colgate is unlikely to object to the ‘misuse’ of its brand name.