E-commerce hiring to grow 30% on Amazon, local players' push

May 25 2014, 12:29 IST
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SummaryAs foreign and domestic e-retail majors such as Amazon and Flipkart expand their businesses aggressively...

this hiring growth in India," Sinha said.

As per experts, e-commerce firms would be looking to hire across different levels of hierarchy and functions as this sector is in an investment phase.

"Hiring will continue aggressively for delivery staff, digital marketing professionals, and for sales, operations, IT and data analytics across levels," Sinha said.

Experts also observed that e-commerce players give preference to people from top rated management institutes, Randstad India CEO Moorthy K Uppaluri said: "There is a positive hiring outlook in this space particularly for tier 1 B-Schools and Engineering colleges since recruiters are looking for top notch talent".

"Also, employers from this sector are preferred recruiter on campuses," he said.

The e-commerce companies are also focusing on hiring lateral talent from top IT companies and niche retail focused firms for their technology functions while they hire from FMCG, consumer durables entities to fill in marketing and logistics positions, the HR firm said.

Besides, Vohra noted that growth industries inevitably attract youth and that significant part of the hiring in e-commerce is at entry or junior levels which accounts for a relatively younger profile of workforce.

In terms of remuneration, e-commerce has emerged to be paying better than the retail while compensation packages for data analytics professionals is higher than banking and financial firms as well as IT BPO sectors, experts said.

"With global e-commerce giants entering India, demand for talent will increase along with compensation for top executives," Randstad India's Uppaluri said.

"The management and technical roles recruited from top B-schools and engineering campuses, have a starting package between Rs 8 to 12 lakhs per annum while senior executive compensations range from Rs 50 to 75 lakhs with attractive employee stock options plans (ESOPs)," he added.

Unison International MD Udit Mittal felt that the salary was more for this sector against the traditional retail "majorly because a lot of people who take up job in e-commerce are taking a higher risk as we never know if the e-commerce business model they are working towards will fly or can backfire".

"Traditionally data analysts in the BFSI sector are paid the highest salaries but e-commerce players are the new entrants, they are building their analytics capabilities and in a bid to get the right analytics talent, are offering lucrative salaries to analysts across levels," Vohra said.

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