Emami gains on entry in feminine hygiene market

Jun 23 2014, 10:51 IST
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Emami is set to acquire Royal Hygiene Care's 'She Comfort' brand for Rs 400 million. Emami is set to acquire Royal Hygiene Care's 'She Comfort' brand for Rs 400 million.
SummaryEmami is entering into an agreement with Royal Hygiene Care to buy 'She Comfort'.

Emami Ltd gains 2 per cent after the company on Friday said it is entering into an agreement with Royal Hygiene Care to buy 'She Comfort', its sanitary napkin brand.

"Feminine hygiene is an 21-billion-rupee market and is largely underpenetrated, presenting Emami an immense opportunity to scale up the 'She Comfort' brand, which is expected to be acquired for Rs 400 million," said Edelweiss in a report on Friday.

'She Comfort' currently has a market share of 2-3 per cent in the category, Edelweiss report added.

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