With Salman Khan's 'Kick' entering third week and the screens and shows at cineplexes lessening across the country, the focus was on the next biggie, 'Entertainment', starring Akshay Kumar.
The comic entertainer, which lives up to its title, opened to a heartening response in the morning shows in North India and maintained its momentum during noon shows too. Salman Khan 'Kick' box office collections crawl towards Rs 300 crore mark
In fact, the opening of 'Entertainment' is better than Akshay Kumar's previous release, 'Holiday - A Soldier Is Never Off Duty', at several centres.
The business of the film is expected to get a boost from evening shows onwards.
Meanwhile, 'Entertainment' was released in UAE-GCC on Thursday and has collected approx AED 475,000 (Rs 79.37 lakh) on its opening day.