Expect to launch 8 new cars in 2014: Mercedes Benz India

Jan 12 2014, 15:15 IST
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German luxury carmaker Mercedes Benz plans to launch about eight new products in India this year as part of plans to continue with the double digit growth. Reuters German luxury carmaker Mercedes Benz plans to launch about eight new products in India this year as part of plans to continue with the double digit growth. Reuters
SummaryMercedes Benz will expand network presence in smaller cities in different parts of the country.

works to enhance presence in these regions.

"We are going to add ten more dealerships in 2014. We currently have 61 dealer outlets in the country. Some of the places where we plan to open the dealerships include Bhubaneswar and Bhopal," Kern said.

Tier II and III cities are becoming important, he added.

"We currently get 45 per cent of our sales from the metropolitan cities. So, around 55 per cent comes from non metro cities," Kern said.

Mercedes, which entered the Indian market in 1995, is all set to have its 50,000th car on the Indian roads later this month.

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