N Sriram
CEO, Contemporary Tea Auctioneers
The shift from loose tea to packet tea has resulted in increased per capita consumption. Moreover, awareness regarding health benefits of tea is increasing rapidly, especially among the younger generation. Quality of tea in the domestic market has improved substantially due to the packet form
Ambalavanan R
Executive director, Tea Board
It is called a common man?s drink and used in a majority of households in the country. Tea consumption is very high in North Indian states. The growth in tea consumption in South has also increased among the younger generation as it is considered a health drink
R Sanjith,
Head (commodities), United Planters Association of South India
In the last decade domestic tea consumption has grown by 3 % -3.5 % per annum. This is obviously a reflection of the economic growth and tea, being, an income elastic product has benefited by the growth