Facebook, recognising its increasing clout as a news delivery and discovery platform, has revised the way it delivers information to its billion-plus users. People use Facebook to share and connect, including staying current on the latest news, whether it's about their favorite celebrity or what's happening in the world.
In a blog post, the social media giant introduced a new feature to the famed News Feed. “The goal of News Feed is to show the right content to the right people at the right time whether it's from a close friend or a news source halfway across the world. In the last year, more people found news on Facebook than ever before. In fact, as reported in October, average referral traffic from Facebook to media sites has increased by over 170% - almost tripled - in the past year. Today's update to News Feed ranking recognizes that people want to see more relevant news and what their friends have to say about it."
Facebook surveys show that on average people prefer links to high quality articles about current events, their favorite sports team or shared interests, to the latest meme. As such Facebook is focusing on distinguishing between a high quality article on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories on mobile. This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.
To complement people's interest in articles, Facebook has recently started to display people additional articles similar to ones they had just read. Soon, after you click on a link to an article, you may see up to three related articles directly below the News Feed post to help you discover more content you may find interesting.