to broaden its lineup later this year.
Amazon.com Inc will popularise the format in partnership with Samsung and media firms such as Warner Bros and Lions Gate Entertainment Corp, while Sony plans to make a promotional film with footage of the three World Cup matches.
FIFA spokesman Giovanni Marti told Reuters in an email that the matches would be delivered on a world feed, but had no information on any broadcasters picking up the feed.
"The demand for such a format is still in the early stages of development," Marti wrote. "To set up double production [to film in UHD] at every match makes no sense at present."