Fixed guarantee on surrender value will hurt insurers’ investment freedom

Nov 27 2012, 12:56 IST
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SummaryThe insurance industry doesn't seem to be very keen on the proposed guaranteed surrendered value.

With a continued focus on empowering customers and further the cause of need-based selling, most companies have launched a host of pre-sales and post-sales initiatives.

Among the pre-sales initiatives taken up by BSLI, easy to understand product literature and welcome calling ensure that customers accurately understand the details of their purchase. In addition, there are several post-sales initiatives that have been put in place ,which include dedicated persistency cell, segmented focus on orphan and HNI clients, life cycle-based communication, etc.

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