Considering we are a movie-crazy nation, Jayesh Parekh and Amit Anand saw in it an opportunity to take this craze to the next level. They have come up with a unique website called Flickbay, which they describe as a ‘social network for Bollywood’. A concept that immediately had film-maker and actor Farhan Akhtar and his partner, co-producer Ritesh Sidhwani come on board to endorse Flickbay.
Interestingly, the major aim of the website is to promote word-of-mouth reports of movies with members of the audience giving their feedback for a film. It also has a lot of features, where people can see the promos, have access to film posters, the place and timing a film is being screened at and know what other people think of a film. Instead of critics, you get to corroborate your views with those having similar sensibilities. In order to appeal further to the common man, the website has used colloquial terms like ‘Kamaal Hai Bay’ and ‘Hatt Bay’ which one can use to review a film.
It also provides a platform for film-makers to get first-hand reactions of the audience for their films, something that Akhtar finds intriguing. Sidhwani on what drew him to come on board, explains, “It’s got unique features. What drew me to this is that it gives an opportunity to connect with people who think about films. It’s something I’m waiting to log on to. It can (also) help you find out about the number of people that share your sensibilities when it comes to movies. When you’re making films, something like this gives you a platform to know what the audience wants and how they are reacting to the material you’ve put up, in terms of trailers or promos.”
Akhtar echoed a similar opinion, adding, “I was intrigued by it from the word go. Eventually as individuals and people, how do we connect with each other? We connect to each other on similar interests — be it books, sports, films or business. And this is a great way to connect to those who have like-minded tastes. I like the feeling of community that this site has. We get to know what the world is thinking about our work. At the same time, it allows you to share what you feel about other people’s work.”
The actor also admits that what matters to him is the audience’s review, and not