EPL, which go on for 10 months a year, IPL is just a two-month-long affair. We have to create a similar fan base here,” he adds.
Though IBL suffered a loss of R25 crore in the last edition, Chadha is hopeful of breaking even this year.
“The growth charts in the first edition of the league are phenomenal. No one had imagined that tickets for badminton matches will be sold for R2,000,” adds Chadha.