Carmaker Ford India introduced a new version of its mid-sized sedan Fiesta priced between Rs 7.23 lakh (ex-showroom Delhi).
The new version, Ford Fiesta Ambiente, is available in the petrol version only. Ambiente is a new introduction as part of the Ford Fiesta line-up.
Commenting on the launch of Fiesta Ambiente, Ford India President and Managing Director Michael Boneham said the company is trying to respond to changing market dynamics and the evolving needs of its customers in India.
The Fiesta Ambiente will compete with the likes of Honda City and Hyundai Verna which are priced between Rs 6.99 lakh and Rs 10.30 lakh (ex-showroom Delhi), respectively.
Last month, the company had launched the automatic transmission variant in petrol of the Fiesta, priced between Rs 8.99 lakh and Rs 9.70 lakh (ex-showroom Delhi).
Ford India has set a target of introducing eight new models in India by 2015.