The commissioning of Gujarat plant of US car major, Ford India being set up with an investment of Rs 4000 crores is likely to be executed in year 2014.
Vinay Piparsania, executive director, marketing, sales and service Ford India told here today that there will be two integrated plants at Sanand in Gujarat that are being set up to manufacture vehicles and engines at an investment of $1 billion or Rs 4,000 crores. The products would be rolled out products from 2014 from the integrated manufacturing facilities.With this, the total investments made by Ford Motors in India since its Chennai foray in 1995 would double to $2 billion. The new plant is being set up on 460 acres at Sanand in Gujarat.
The executive director told that by 2014, post commissioning of Gujarat units, the total capacity of Ford India would be 6.1 lakh engines and 4.40 lakh vehicles. The flexible power train facility allows Ford to manufacture both diesel and petrol engines in a mix determined by market conditions, giving the company an edge over its competitors in meeting the rising demand for diesel engines.
The engine plant, which manufactures nearly 17 variants of engines, will also cater to export markets. Nearly 40 per cent of the engines will be exported to the Asean and the Asia-Pacific region. At present, the company exports engines and vehicles to 35 countries and this number is likely to be raised to 60 countries by middle of this decade.
Vinay Piparsania who is here for the launch of a unique 'Midnight Sale' on December 5 across all the 247 customer touch points in the country informed that on this day all showrooms of the company will remain open from 8 AM to midnight to encourage more footfalls into the showrooms with an eye on strong double digit growth in a slowing passenger car market. He informed that Chandigarh market was very important for the company and it would soon open an outlet at Kurukshetra in Haryana soon. He also informed that number of company outlets would grow upto 500 by 2015. It has already recently opened outlets at Rewari and Sirsa in Haryana.
Piparsania told that “besides exciting offers and special interest rates, Ford intends to offer an assured gift on the purchase of every Ford car. The gifts include gifts such as LED TVs, Camcorders, Touch-screen Mobile Phones and DVD Players worth up to Rs 3.5 crore”.