FMCG firm Emami today launched the new BoroPlus Total Results moisturising lotion and appointed bollywood actress Kangana Ranaut as its brand ambassador.
With the induction of Kangana, BoroPlus now has both her and Kareena Kapoor Khan endorsing the lotion, the company said in a statement.
Commenting on the launch, Emami Director Priti A Sureka said, “Winter lotion is a category on a high growth path, both in urban and rural centres, with more than 800 crore in value sales in 2013-14.
“We have reworked on the overall capability by infusing new advanced product formulations and packaging which will deliver heightened customer satisfaction.”
BoroPlus portfolio includes BoroPlus Antiseptic Cream, BoroPlus Anti-Pollution face wash range and BoroPlus Prickly Heat Powder.
