- Amazon tests Brazil's retail jungle with its Kindle$50,000 per day but still Flappy Bird's designer pulls out of Apple App Store, Google PlayHackers release 'spam Flappy Bird' to trick users into sending premium messages: Trend MicroApple Inc, Time-Warner in talks over new Apple TV device
to stream media from their home network storage on any media on to TV.
Second, was an interesting casting of the infamous Flappy Bird by its creator Koush from his Android phone on to TV. What this means is that Chromecast along with your mobile as the controller can virtually replace the Xboxes, Play Stations and Nintendos! One of the first things to be released with the new SDK was Koush’s updated AllCast app that allowed local media streaming using which Koush used the mobile as a controller to play his Flappy Bird!
The gaming industry thrives on proprietaries and the closely guarded ecosystem of game enthusiasts and game developers. The platforms/ consoles developed by Microsoft, Sony and others, are hugely expensive and close-ended. However, with the above disruption, Google intends to change all these – the platform being made open; no need to buy expensive proprietary consoles; and flood of games. This may very well be the game changer for game console firms. We can also expect the game developer community to enlarge with innovations coming from nook and corner of the world! With Google spearheading Project Tango (http://www.google.com/atap/projecttango/), we can expect interesting 3D augmented reality based games to be developed soon.
Third, smart TV is dead! The smartness is not in the TV but in the pluggable device such as Chromecast. Instead of spending a huge sum on buying an internet ready smart TV, you can buy a device such as Chromecast for thousands of rupees and enjoy all the benefits of a Smart TV. It is time that TV makers concentrate on displays and screens and not on the smartness of the TV. The proprietary smartness in TV is being abstracted by open software based solutions.
You can expect Google to heavily subsidise Chromecast hardware (much less than $35 in the years to come much to the delight of markets such as India) by the advertisement revenue it will generate through the Castable applications. Pluggable devices are here to stay!
- By Krishna Kishore & V Sridhar
The writers are at Sasken Communication Technologies