With India all set for the 16th Lok Sabha elections, Google is here with a little bit of help, indicating to the voting public who the movers and shakers are on the Net across the political spectrum.
While people here are yet to predict and select the top candidate, Google trends have already started showing who may well emerge on the top.
The three leaders who are dominating the national political scenario and are trending the most on online search are Narendra Modi, Rahul Gandhi and now Arvind Kejriwal. These elections are likely to be unique because it?s no longer about a clash between Narendra Modi on the one hand and Rahul Gandhi on the other. Dark horse Arvind Kejriwal now features prominently as is evident online.
Google Search Trends throws up some interesting insights around these three politicians. Here are some key highlights:
# Rahul Gandhi?s interview with a TV Channel continues to drive search trends while for Narendra Modi, the interest is more around his rallies and speeches.
# For Arvind Kejriwal, Google?s search trends point to searches related to his profile ? and most of it is driven from outside Delhi
# Interestingly ?age? is also revealing itself as a search trend. Search trends point to people searching for the age of these three stalwarts. Interestingly Rahul Gandhi?s age is the most searched ? that could be because he?s constantly been projected as a ?youth? leader.
# Party Manifestos ? Search trends on political party manifestos is also high (it peaked in December 2013) and the BJP has taken a substantive lead on this. Other parties whose manifestos are also being searched actively include the Congress and the AAP.
# Narendra Modi remained the undisputed political leader in online popularity followed by Arvind Kejriwal and Rahul Gandhi.
# Sonia Gandhi, Manmohan Singh, Lalu Prasad, Sharad Pawar, L K Advani and Mulayam Singh are the leaders follow with highest number of searches on Google in the past three months.
#Searches on Narendra Modi for PM were more than three times compared to that of Rahul Gandhi for PM
Top 10 Young Leaders
# Rahul Gandhi remained the top searched among the youth brigade of Indian Politics.
# Akhilesh Yadav, found the no.2 place followed by Priyanka Vadra, Sachin Pilot, Jyotiraditya Scindia and Naveen Jindal.
# Some of the lesser known youth leaders including Supriya Sule, Priya Dutt, Milind Deora and Dushyant Singh also found their place in top 10 on Google Search.
