Europe's highest court Tuesday gave people the means to scrub their reputations online, issuing a landmark ruling that experts say could force Google and other search engines to delete references to old debts, long-ago arrests and other unflattering episodes.
Embracing what has come to be called "the right to be forgotten,'' the Court of Justice of the European Union said people should have some say over what information comes up when someone Googles them.
The decision was celebrated by some as a victory for privacy rights in an age when just about everything - good or bad - leaves a permanent electronic trace. Others warned it could interfere with the celebrated free flow of information online and lead to censorship.
The ruling stemmed from a case out of Spain involving Google, but it applies to the entire 28-nation bloc of over 500 million people and all search engines in Europe, including Yahoo and Microsoft' Corporation's Bing.
It has no immediate effect on the way Google and other search engines display their results in the U.S. or other countries outside Europe.
In its ruling, which cannot be appealed, the EU court said search engines must listen and sometimes comply when people ask for the removal of links to newspaper articles or other sites containing outdated or otherwise objectionable information about themselves. The court provided little guidance on exactly how to make such judgments.
Google Inc. has long maintained that people with such complaints should take it up with the websites that posted the material.
But persuading websites to drop material can be difficult and time-consuming. The EU ruling would presumably make it easier by putting the burden on search engines.
"This is a disappointing ruling for search engines and online publishers in general,'' the Mountain View, California, company said in a statement.
Though Europe is one of Google's biggest markets, the decision isn't expected to have much effect on the company's earnings. That's because it has no direct bearing on the online ads that Google places alongside its search results.
Investors evidently weren't worried. Google's most widely traded class of stock gained $3.11 to close at $541.54 Tuesday.
It's unclear exactly how the European court envisions Google and others handling complaints.
Google, though, has dealt with similar situations in the past.
The company already censors some of its search results in several countries to comply with local laws. For instance, Google and other search engines are banned from displaying links to