Smartphone affordability in India has got a leg up with Google announcing a new platform for making low cost smartphones in the country which will be priced below $100 (around Rs 6,000).
Google at its I/O 2014 developer conference in the US, announcing the launch of Android One, a design reference platform that will enable mobile handset manufacturers to build cost effective smartphones, said that this will enable various players in the eco-system to pool resources and standardise hardware platforms to provide turnkey solutions to make handsets.
The low-cost smartphone will be introduced during the fall season in association with Micromax, Karbonn and Spice. Sundar Pichai, Google's head of Android and Chrome platforms, said this new platform will help save time and cost in launching new models. These handsets will feature dual-SIM, a micro SD card slot and FM radio.
Shiv Putcha, associate director – mobility, IDC, said, “This will act as the design reference point for sub-$100 devices and will be cost effective without compromising on the performance. It will also try to address the fragmentation and performance inconsistency problem in the Android ecosystem.”